From Carmela, we present our new SS21 campaign, in which the presenter Lara Álvarez repeats as the image of the brand. The journalist represents the values ​​of the firm: friendliness, elegance, naturalness and energy.

Lara Álvarez, a presenter by profession, is an Asturian who began her journey in the field of communication by studying journalism. After a long and forged professional career in the media presenting programs such as Límite 48 Horas de Big Brother or Survivientes , Lara has become one of the most popular television faces in Spain. Her charisma and naturalness identify perfectly with Carmela's values.

Carmela's footwear is characterized by being made 100% with natural and noble leathers, both in cuts, linings and soles. In this collection, design and comfort go hand in hand thanks to the implementation of anatomical lasts that mold to the foot perfectly, the padded insoles and the flexible rubber soles.