From Carmela, we present our new SS21 campaign, in which the presenter Lara Álvarez repeats as the image of the brand. The journalist represents the values of the firm: friendliness, elegance, naturalness and energy.
Lara Álvarez, a presenter by profession, is an Asturian who began her journey in the field of communication by studying journalism. After a long and forged professional career in the media presenting programs such as Límite 48 Horas de Big Brother or Survivientes , Lara has become one of the most popular television faces in Spain. Her charisma and naturalness identify perfectly with Carmela's values.